MY NAME IS PAULA PURDON AND I AM A STORYTELLER.
AS ERNEST HEMINGWAY ONCE SAID, MY AIM IS TO PUT DOWN WHAT I SEE AND WHAT I FEEL IN THE BEST AND SIMPLEST WAY I CAN TELL IT.
Every brand has a unique story. As a senior freelance copywriter, my job is to find the true essence of that story and then tell it in a way so that people care. Act. And share that story with others. Sound simple? It’s not. Creativity takes a wild mind. Storytelling takes a disciplined eye. And no matter what the brief says, you can’t bore anyone into buying anything.
How do you get people to buy into a brand’s story? By creating content that makes people change. Their soft drink preference, underwear, tires, attitude, opinions. Maybe even the planet. Sound simple? It’s not. For a story to sell it has to be honest, engaging and resonate across all mediums. My ideas come off the top shelf. So does the scotch I drink. Neat.
Different brands tell their stories differently. Digital. Social Media. Mobile. CRM. B2B. Print. Promotions. Broadcast. Outdoor. Video. Direct. White Papers. Ambient. Speeches. I do them all. Sound simple? It’s not. I have a messy creative mind, yet produce exceptionally clean work that rarely – if ever – needs revising. Having the work ethic of a Shaolin monk helps.
I’ve crafted stories for companies in virtually all sectors. Automotive. Travel & Leisure. Financial. Telecom. Insurance. Packaged Goods. Healthcare. Not-for-Profit. Retail. Government. Foodservice. Hospitality. Fashion. Politics. Pharma. Tech. Home & Garden. And more. And I have loved every minute of it. Except the adult diaper gig. That was a truly uncomfortable brief.
I love my work. Why? Because I get to collaborate with the brightest marketing minds in North America to craft simple, yet compelling brand stories. Stories that evoke emotion. Move people to act. Persuade them to share. And make them buy into an idea – be it peanut butter, Pinot Noir, pet food, pregnancy kits, a personal line of credit. Perhaps even a political platform. As for storytelling being the world’s second oldest profession? I’m good with that. End of story.
HER WORK HAS STATURE FROM THE GET-GO, SO WE CAN ALL GET ON WITH THE CRAFT AND THE FOCUS TO BRING THE VERY BEST TO THE BRAND WE’RE SERVICING.
Executive Creative Director
She’s a self-starting, proactive, deadline-meeting, creative-copywriting machine.
Vice President, Creative Director
A creative assassin; whip smart, insightful and guaranteed to tackle whatever you throw at her with aplomb and precision.
Vice President, Human Insights and Brand Strategy
Better call Paula…
Executive Creative Director
Paula is my go-to writer for punchy copy full of insight and big ideas.
If you're looking to augment your creative bench strength for a pitch, campaign or project, Paula will deliver.
Digital Marketplace Lead
From idea, to execution, to presenting to clients, Paula is that rare breed in advertising who does it all with skill and style.
If you want excellent copy that hits the mark the first time, hire Paula. It's as simple as that.
Director of Client Services and Operations
A recommend for anyone looking for a world-class copywriter.
Account Director, Brand Publishing Lab
If you need someone to take a brief, run with it and come back with great creative concepts, you need to work with Paula.
I have met many writers over the years. NONE compare to Paula.
Vice President, Strategic Initiatives
She’s seasoned, savvy and makes me laugh… I look forward to every opportunity to sell her brilliance.
Director, Social Media Marketing
I feel 100% confident that when I call on Paula, she will deliver stellar, intelligent, rock solid work.
CEO & Founder
The type of clutch thinker you want on your creative team when it counts.
It's a delight to work with someone so committed to excessive quality.
When she’s on my projects, all is right with the world.
Akemi De Castro
Manager, Marketing & Communications
Sun Life Financial