My specialty is creating stories that move people to act. Persuade them to share. And make them buy into an idea – be it peanut butter, Pinot Noir, pet food, pregnancy kits, pickup trucks, or perhaps a personal line of credit. Sound simple? It's not.
Creativity takes a wildly curious mind. Storytelling takes a disciplined, highly discerning eye. And despite what the brief says, you can't bore anyone into buying anything. As for storytelling being the world's second oldest profession? I'm good with that.
