PAULA PURDON

MY NAME IS PAULA PURDON AND I AM A STORYTELLER.
AS ERNEST HEMINGWAY ONCE SAID, MY AIM IS TO PUT DOWN WHAT I SEE AND WHAT I FEEL IN THE BEST AND SIMPLEST WAY I CAN TELL IT.

Services

  • I WRITE STORIES

    Every brand has a unique story. As a senior freelance copywriter, my job is to find the true essence of that story and then tell it in a way so that people care. Act. And share that story with others. Sound simple? It’s not. Creativity takes a wild mind. Storytelling takes a disciplined eye. And no matter what the brief says, you can’t bore anyone into buying anything.

  • I DESIGN STRATEGIES

    How do you get people to buy into a brand’s story? By creating content that makes people change. Their soft drink preference, underwear, tires, attitude, opinions. Maybe even the planet. Sound simple? It’s not. For a story to sell it has to be honest, engaging and resonate across all mediums. My ideas come off the top shelf. So does the scotch I drink. Neat.

  • I WORK IN ALL CHANNELS

    Different brands tell their stories differently. Digital. Social Media. Mobile. CRM. B2B. Print. Promotions. Broadcast. Outdoor. Video. Direct. White Papers. Ambient. Speeches. I do them all. Sound simple? It’s not. I have a messy creative mind, yet produce exceptionally clean work that rarely – if ever – needs revising. Having the work ethic of a Shaolin monk helps.

  • I WORK IN ALL SECTORS

    I’ve crafted stories for companies in virtually all sectors. Automotive. Travel & Leisure. Financial. Telecom. Insurance. Packaged Goods. Healthcare. Not-for-Profit. Retail. Government. Foodservice. Hospitality. Fashion. Politics. Pharma. Tech. Home & Garden. And more. And I have loved every minute of it. Except the adult diaper gig. That was a truly uncomfortable brief.

“

IF YOU CAN’T EXPLAIN IT SIMPLY, YOU DON’T UNDERSTAND IT.

ALBERT EINSTEIN

Portfolios

I DREAM WHILE I'M AWAKE

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A FEW OF THE FOLKS I'VE WORKED WITH

COPYWRITING IS
THE ART OF TELLING STORIES

ABOUT

I HAVE THE BEST JOB IN THE WORLD

I love my work. Why? Because I get to collaborate with the brightest marketing minds in North America to craft simple, yet compelling brand stories. Stories that evoke emotion. Move people to act. Persuade them to share. And make them buy into an idea – be it peanut butter, Pinot Noir, pet food, pregnancy kits, a personal line of credit. Perhaps even a political platform. As for storytelling being the world’s second oldest profession? I’m good with that. End of story.

  • “

    HER WORK HAS STATURE FROM THE GET-GO, SO WE CAN ALL GET ON WITH THE CRAFT AND THE FOCUS TO BRING THE VERY BEST TO THE BRAND WE’RE SERVICING.

    John Gagné

    Executive Creative Director

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    She’s a self-starting, proactive, deadline-meeting, creative-copywriting machine.

    Trent Thompson

    Vice President, Creative Director

    BBDO

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    A creative assassin; whip smart, insightful and guaranteed to tackle whatever you throw at her with aplomb and precision.

    Sarah Stringer

    Vice President, Human Insights and Brand Strategy

    Jackman Reinvents

  • “

    Better call Paula…

    Ian Mackenzie

    Executive Creative Director

    FCB/SIX

  • “

    Paula is my go-to writer for punchy copy full of insight and big ideas.

    Grace Marquez

    Creative Director

    Brightworks

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    If you're looking to augment your creative bench strength for a pitch, campaign or project, Paula will deliver.

    Lawrence Hwang

    Digital Marketplace Lead

    Nike Canada

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    From idea, to execution, to presenting to clients, Paula is that rare breed in advertising who does it all with skill and style.

    Wahn Yoon

    President

    bleublancrouge Toronto

  • “

    If you want excellent copy that hits the mark the first time, hire Paula. It's as simple as that.

    Yameen Tejpar

    Director of Client Services and Operations

    Delvinia Interactive

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    A recommend for anyone looking for a world-class copywriter.

    Andrew Hayes

    Account Director, Brand Publishing Lab

    Hudson Rouge

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    If you need someone to take a brief, run with it and come back with great creative concepts, you need to work with Paula.

    Jennifer Davey

    Sales Manager

    Bassett Direct

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    I have met many writers over the years. NONE compare to Paula.

    Monica Rok

    Vice President, Strategic Initiatives

    CentriLogic

  • “

    She’s seasoned, savvy and makes me laugh… I look forward to every opportunity to sell her brilliance.

    Michelle Smyth

    Director, Social Media Marketing

    RBC

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    I feel 100% confident that when I call on Paula, she will deliver stellar, intelligent, rock solid work.

    Angie Kramer

    CEO & Founder

    JobBliss

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    The type of clutch thinker you want on your creative team when it counts.

    Michael Hoffmann

    Account Director

    kbs+ Toronto

  • “

    It's a delight to work with someone so committed to excessive quality.

    Bennett Klein

    Chief Doodler

    Instant Karma/Doodleista

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    When she’s on my projects, all is right with the world.

    Akemi De Castro

    Manager, Marketing & Communications

    Sun Life Financial